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That hard-to-imagine prospect was e Harmony’s reality when it first launched 16 years ago.
Users created a dating profile, filled out a 450-item questionnaire, and reviewed matches without the ability to see any other users’ pictures.
Over the years, the site has added photos and made its clunky interface easier to navigate.
That, however, hasn’t stopped free mobile apps like Tinder and Bumble from stealing users away from the dating site stalwart.
Plus, when she went back to look at darkandsugarclue's profile, it had disappeared. As I am recalling the information you shared intrigued me. Please email me with information about yourself and pictures so I can get to know you better.
Duane wrote right back, a long message that sketched a peripatetic life — he described himself as a "computer systems analyst" from North Hollywood, California, who grew up in Manchester, England, and had lived in Virginia for only five months.
“People do end up on those sites looking for relationships, and we see that as our challenge,” says e Harmony CEO Grant Langston.
Langston says users gravitate toward the “swipe friendly” dating apps because the services are “cheap and easy.” But Langston says there’s one thing Tinder and Bumble will never have on e Harmony: 16 years worth of rich data.
But who knew exactly how these online dating services worked?
The picture — outdoor photo, big smile — was real, and recent.
And her pitch was straightforward: Looking for a life partner …
Perhaps most interesting is what the dating site does with the data.
The site collects demographic data (age, gender, location), psychographic data (likes, interests and habits), and behavioral data (actions taken on the site).