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“We thought the disinhibition would translate into more matches,” says Jui Ramaprasad, a professor of information systems at Mc Gill University and one of the paper's four authors.
Keeping faces blurred means it might never achieve the download numbers of the game-like Tinder.
The recent update has already boosted the number of pairs by nine percent, and the developers are teasing a few more upcoming games and activities to make friendship a focus.
If the city the city we love to hate for its superficiality is on board, who knows?
The rest of us could be giving our thumbs a break and touting this substance-over-style concept before we know it.