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“It sounds so simple, but you’d be amazed at how many guys say they want to look tough and don’t want to smile. “You could even practice smiling in a mirror before you take a picture.” Looking into the camera is important as well.

It wasn’t until after a bad breakup, however, that she realised redoing profiles was something she could be doing professionally.

“Someone browsing your profile is trying to picture you in their life, so they need to know about you.” While things like your hometown and alma mater are certainly important, you may want to save all of the gritty details for the first date.

“You just have this one page to make an impression,” Hoehn said.

“It’s good to show your life through your photos,” Hoehn said.

“If you change your main photo regularly, people who skipped over you before may reconsider,” Hoehn said.

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